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Ze kwam bij ons met een naam waar ze in gelooft, een tagline die blijft hangen (\\\"Digital marketing with a bite\\\") en een logo dat ze ooit via Fiverr had laten maken. Het idee zat goed, alleen ontbrak de rest. Geen vaste kleuren, geen vaste fonts, geen systeem om op verder te bouwen. De vraag was dus niet om iets nieuws te verzinnen, maar om wat er al was eindelijk als een echt merk te laten aanvoelen.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"495bf7c2-785a-49d9-8c11-889ff4cdfd02","fieldSchemaId":"e082def8-6525-4210-8fcc-49e9929b4ab7"},{"id":"b76a4642-b236-4019-862f-afda35b99831","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Een logo alleen is nog geen merk. 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Wij wilden de betekenis in de letters zelf leggen, niet ernaast. Daarom werd het koekje, kruimels en al, de O van COOKIE. Zo verwijst het logo naar de \\\"bite\\\" uit de tagline zonder dat je er een apart icoontje moet bijhalen. Voor de typografie kozen we Lilita One: rond en toegankelijk, maar met genoeg gewicht om stevig en volwassen te blijven. Speels zonder kinderachtig te worden. 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Daarom hebben we het merk doorgetrokken naar concrete toepassingen: van social visuals en drukwerk tot merch zoals een trui, tote bag, drinkfles en telefoonhoesje. Zo zag ze niet alleen de bouwstenen, maar ook meteen hoe alles samenkomt in gebruik. We werkten met twee revisierondes, zodat er ruimte was om bij te sturen tot het helemaal klopte.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"495bf7c2-785a-49d9-8c11-889ff4cdfd02","fieldSchemaId":"b7db7cd2-11d5-4486-a236-4517856a3bee"},{"id":"454ef588-8525-434d-a983-01770816c70f","value":"{\"root\":{\"children\":[{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Verfijnd primair logo met de cookie geïntegreerd in de O, plus de tagline \\\"Digital marketing with a bite\\\"\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Brandmark (vereenvoudigde cookievorm) voor klein formaat, negatief gebruik en favicon\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Kleurenpalet van vijf kleuren: Midnight Plum, Sugar Dust, Olive Punch, Soft Zest en Warm Crumb, telkens met HEX, RGB en CMYK\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Vaste typografie: Lilita One voor titels, Fredoka voor doorlopende tekst\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Patroon op basis van de kruimels, inzetbaar in verschillende kleurencombinaties\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":5},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Iconenset in de stijl van het merk\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":6},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Merktoepassingen en mockups (social, drukwerk, merch)\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":7},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Volledig brandingdocument met alle richtlijnen\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":8},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Alle bestanden in verschillende formaten, beschikbaar via Google Drive\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":9}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"495bf7c2-785a-49d9-8c11-889ff4cdfd02","fieldSchemaId":"5781c99a-8669-4e0d-a5a0-ed235d9f90bb"},{"id":"2f4f019a-1f39-47cc-9de9-167027705910","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Van een los Fiverr-logo naar een merk dat je op een websiteheader even goed herkent als op een sticker. De cookie in de O werd de rode draad: een simpel idee dat overal terugkomt, in het patroon, in de brandmark, in de kleuren. Het bleef een verfijning, geen rebranding. De herkenbaarheid is behouden, maar alles voelt nu consistent en af. Het resultaat is een identiteit die past bij wie ze is en waarmee ze zelf verder kan, zonder telkens opnieuw te moeten uitvinden hoe iets eruit moet zien.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"495bf7c2-785a-49d9-8c11-889ff4cdfd02","fieldSchemaId":"07943819-ebe2-44de-a875-de9a1c47b1cc"},{"id":"c85f5393-3c34-4d30-8fb6-a0b1d99b8c4d","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Branding en visuele identiteit\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"495bf7c2-785a-49d9-8c11-889ff4cdfd02","fieldSchemaId":"f0da67a1-9a27-4568-abbe-24450684985e"},{"id":"ac5e4ecb-df5a-4cd5-b14e-c4d1c6729157","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"We zijn niet vertrokken vanuit een blanco blad. De naam Like a Cookie en de tagline waren al herkenbaar bij haar netwerk, en ze was er terecht aan gehecht. Een volledige rebranding zou die herkenbaarheid weggooien voor niks. Dus hebben we de knoop doorgehakt: de kern blijft, de basis eronder bouwen we opnieuw op. Zo hou je wat mensen al kennen, maar krijgt het eindelijk een vorm die overal standhoudt.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"495bf7c2-785a-49d9-8c11-889ff4cdfd02","fieldSchemaId":"d2cac45f-c248-43cc-b67e-6098a1ac6ee7"},{"id":"17df0343-3210-4791-96d5-70c568ba3809","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Ze had een logo en een concept waar ze aan gehecht was, en dat wilde ze niet zomaar overboord gooien. Alleen was het net dat: een logo, en verder weinig. Elke keer dat er iets gemaakt moest worden (een post, een visual, een kaartje) begon het zowat van nul. Wat ze zocht was consistentie. Een merk dat past bij haar quirky, grappige persoonlijkheid en dat je op een socialpost even goed herkent als op drukwerk. Geen rebranding dus, wel een basis vastleggen.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"495bf7c2-785a-49d9-8c11-889ff4cdfd02","fieldSchemaId":"361fc5ff-96cf-46dc-b9e4-00aebdaa2145"},{"id":"8946079c-b0ab-4061-93d3-bb63c732bb91","value":"Brand Update Like A Cookie","itemId":"495bf7c2-785a-49d9-8c11-889ff4cdfd02","fieldSchemaId":"d8b71caa-2e48-48e2-9d12-fb377b781b02"}]}}}},"slugByItemId":{"4ccd8e5f-9a11-4067-9aab-675dc2b393b9":"toneel-charlie","5b812ac8-a4fc-4929-87cc-dff2c2cc27d9":"desiree-rebranding","01a07085-b3ab-49d2-aa92-d5a0071a832f":"m-foodbar","688a127e-6d72-4f38-a1a2-81cd5919e80a":"vhrgroup-branding","b9a854b9-c330-45fd-ad50-7c3d6793152b":"clearvisionexpo-branding","861e6dec-0866-45cd-bdfb-91eda777b8d9":"geboortekaartje-romain","b48da2fa-e216-4bde-8ef4-f53bf3211f69":"webdesign-rave-rebels","92520e3c-02a1-4254-a1b7-823e19458cf2":"manons-collections","22565e7f-d0b7-4256-a660-80f57a534245":"ramenwasserdepot-rebranding","495bf7c2-785a-49d9-8c11-889ff4cdfd02":"brand-update-like-a-cookie"}}