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Het merk draait helemaal rond het gevoel dat je krijgt wanneer je een cadeau geeft of krijgt: warm, persoonlijk en net iets leuker dan verwacht. Dat gevoel zat er al, maar het had nog geen vaste visuele vorm. Wij bouwden een volledige visuele identiteit die dat zichtbaar maakt op elk contactmoment, van de etalage tot de verpakking.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"e082def8-6525-4210-8fcc-49e9929b4ab7"},{"id":"fc28d007-eab7-4ac2-b3c7-cb2f5491bc02","value":"Manon's Collections","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"6de59c43-e73b-43c4-86c6-73ca85a68bfc"},{"id":"bf3d07d0-6d24-4192-9179-68fac5030457","value":"2026","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"525d4767-79c1-43ff-b66b-86628dd1524b"},{"id":"f79a08ae-022e-4713-b764-562aa59d7b31","value":"Retail","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"3880a896-4ae0-4a9e-9280-9fc4aac95038"},{"id":"1ce0831c-9167-490c-b965-a721e4412eda","value":"Hoe laten we een cadeauwinkel ook echt persoonlijk aanvoelen?","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"26d5e3af-a4d2-4920-8044-183564e06b05"},{"id":"43b3e1bb-08bf-425c-8aed-57104498bdba","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Om het merk echt eigen te maken tekenden we een \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"set handgetekende lijnillustraties\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\": strikjes, bloemen, kersjes, ballonnen, hartjes. Allemaal in dezelfde stijl, met organische vormen, één lijndikte en geen invulling.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Die illustraties combineerden we met het woordmerk tot een patroon. Door alles ritmisch maar luchtig te plaatsen ontstaat iets speels zonder dat het druk wordt. Het patroon gebruiken we altijd in één kleur op één achtergrond. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"d9c8926b-305a-4758-a1fc-bcfceece6975"},{"id":"48eea2e8-64b6-4930-835b-5ecb559e60bb","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Jurgen en Tinneke hadden een duidelijk idee van waar de winkel voor staat, maar visueel was er nog geen rode draad. De klant komt vaak eerst in aanraking met het merk via een pakje in de bus, een sticker op een doos of een post op sociale media. Die momenten moesten allemaal hetzelfde visuele verhaal vertellen.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"361fc5ff-96cf-46dc-b9e4-00aebdaa2145"},{"id":"55e33e86-92b9-41cf-98a7-06b4281764dd","value":"{\"image\":\"e89902ebdf8fea64afcd27dc729aef8abf8b7e67\",\"imageThumbnail\":\"22a39a0b6a05726c3fd2824954c7a9734e036c78\",\"originalImageHeight\":1500,\"originalImageWidth\":2000,\"altText\":\"\",\"fileName\":\"MACBR_Mockup8.jpg\"}","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"470c7928-de69-4212-b6d2-6be2f7bba3d3"},{"id":"3c08a6a8-c29d-44bb-a6a3-aa132b497600","value":"Een eigen illustratieset en patroon maken","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"49f8d8ca-df77-49d7-a585-e7a0003cc26e"},{"id":"4899647b-37b9-4519-9443-1016d5aa6b48","value":"Alles samenbrengen in de toepassingen","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"83e3ceb1-f314-4acd-8c87-cd9c99dc6c55"},{"id":"6ef71adf-10ba-412d-8308-b36db876a752","value":"{\"image\":\"bc410a729cdea1de858d5cd7f6f019f66343409f\",\"imageThumbnail\":\"87fb0ee3664c1f7a7244df52fd136da86c3d5b31\",\"originalImageHeight\":4372,\"originalImageWidth\":6556,\"altText\":\"\",\"fileName\":\"MACBR_Mockup5.jpg\"}","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"8cd0799f-99ff-403d-8ddd-b04acab5e5e7"},{"id":"a0b487f4-fa34-4bff-82ed-7fa4824506d3","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Alles samen vormt Manon's Collections nu één geheel. Het logo en het strikje geven het merk een gezicht, de kleuren en lettertypes zorgen voor rust en consequentie, en de illustraties en het patroon brengen de speelsheid en warmte binnen. Het mooie is dat alles in elkaar past, van een klein visitekaartje tot een volledig ingepakte doos. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"07943819-ebe2-44de-a875-de9a1c47b1cc"},{"id":"7e5a6d9b-3ee7-4921-a1eb-4b3778207ed7","value":"{\"image\":\"b8666f5813260e89c87e9e88791dab69cd4073ff\",\"imageThumbnail\":\"366c8c4b6ca3542acda04690b6d9e393b2a0de0f\",\"originalImageHeight\":1024,\"originalImageWidth\":1024,\"altText\":\"\",\"fileName\":\"MACBR_Mockup6.jpg\"}","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"06a7f660-9b15-47e6-a1ac-4728aad242fe"},{"id":"f1782555-1894-4da7-80f6-08dfad92071e","value":"{\"image\":\"a3074a0e1b98bfde1563c5eb484327ba99390460\",\"imageThumbnail\":\"f53243b94f555fda418a48c2a90a43979a758ec5\",\"originalImageHeight\":3000,\"originalImageWidth\":4000,\"altText\":\"\",\"fileName\":\"MACBR_Mockup2.jpg\"}","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"d8a48874-4675-4c3d-8a53-e8e2d8e94c30"},{"id":"5eb126dc-c40b-4011-86ec-b26a4f73f0af","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Het logo vertrekt vanuit de naam zelf. \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"We tekenden een custom script uit waarin elke letter op elkaar is afgestemd, zodat het geheel vloeiend en persoonlijk aanvoelt. \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"De speelsheid zit bewust in de verbindingen tussen de letters.\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1,\"textFormat\":1}}","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"d2cac45f-c248-43cc-b67e-6098a1ac6ee7"},{"id":"4e05d7d1-6a8d-4ea3-9df0-0174cbe8c805","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Voor de kleuren kozen we een \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"palet dat speels en herkenbaar is\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\", maar niet kinderachtig. 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Met deze kleuren kan het merk nooit goedkoop te worden.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"256aa270-4d1f-4c79-ba74-e9268d10b756"},{"id":"3571a794-d8ab-489b-a40d-b6aaa1b5d499","value":"{\"image\":\"52c535d99f138d1a6b5e1e7f5501ff920183ca1a\",\"imageThumbnail\":\"33b9d2e6281a40bd1e7051539d67e15b29edf6ea\",\"originalImageHeight\":2046,\"originalImageWidth\":1366,\"altText\":\"\",\"fileName\":\"MACBR_Mockup3.jpg\"}","itemId":"92520e3c-02a1-4254-a1b7-823e19458cf2","fieldSchemaId":"b8a7d757-0ced-4db0-8b89-8ca93e593007"}]}}}},"slugByItemId":{"688a127e-6d72-4f38-a1a2-81cd5919e80a":"vhrgroup-branding","b9a854b9-c330-45fd-ad50-7c3d6793152b":"clearvisionexpo-branding","861e6dec-0866-45cd-bdfb-91eda777b8d9":"geboortekaartje-romain","4ccd8e5f-9a11-4067-9aab-675dc2b393b9":"toneel-charlie","5b812ac8-a4fc-4929-87cc-dff2c2cc27d9":"desiree-rebranding","01a07085-b3ab-49d2-aa92-d5a0071a832f":"m-foodbar","b48da2fa-e216-4bde-8ef4-f53bf3211f69":"webdesign-rave-rebels","92520e3c-02a1-4254-a1b7-823e19458cf2":"manons-collections","22565e7f-d0b7-4256-a660-80f57a534245":"ramenwasserdepot-rebranding","495bf7c2-785a-49d9-8c11-889ff4cdfd02":"brand-update-like-a-cookie"}}