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Zo blijft alles in één lijn zichtbaar, maar is de kaart veel handzamer aan tafel.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"d2cac45f-c248-43cc-b67e-6098a1ac6ee7"},{"id":"391c9638-96a7-4e49-abeb-0831d6f86722","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Het resultaat is geen opvallend ontwerp, maar een werkend systeem. De kaart is overzichtelijk, praktisch in gebruik en bestand tegen intensief gebruik dankzij laminatie.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Klanten vinden sneller wat ze zoeken. Er zijn minder vragen aan de toog. 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Dat helpt klanten sneller kiezen en voorkomt teleurstelling achteraf.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Ook vegetarische opties werden duidelijker aangeduid. Voor wie specifieke voorkeuren of allergieën heeft, maakt dat een groot verschil in gebruiksgemak.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"d9c8926b-305a-4758-a1fc-bcfceece6975"},{"id":"a00bf761-43e8-4796-8675-9467e505a4bc","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"De oude kaart was een A3 recto verso met veel informatie op één oppervlak. Dat zorgde voor verwarring aan tafel en extra vragen aan de toog. Daarnaast was elke kleine prijs- of menu-aanpassing opnieuw veel werk. Er was ook nood aan duidelijke communicatie rond takeaway en een vaste uitwerking voor de krijtborden binnen en buiten.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"361fc5ff-96cf-46dc-b9e4-00aebdaa2145"},{"id":"cb7c9e2a-1af1-4c5c-b02c-17aab24f34b0","value":"Structuur boven het ontwerp","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"213d5220-cdf6-4348-a022-6c78d2be9ac5"},{"id":"fc25cfab-ca07-4e20-82ba-09fd4fb452f3","value":"Rust in typografie en kleur","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"1014ee93-16e6-44e0-ab16-3740a7e154e4"},{"id":"77ab9063-c788-41b0-a735-1c2853949f5f","value":"Duidelijkheid in ingrediënten en keuzes","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"49f8d8ca-df77-49d7-a585-e7a0003cc26e"},{"id":"a1a1db4a-06ee-4050-a41f-fe6c47568a60","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Naast de menukaart werd ook de volledige signalisatie aangepakt.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Een vast ontwerp voor het krijtbord buiten, inclusief prijzen\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Een aparte takeaway-uitwerking met visueel contrast\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Gevelborden met een heldere opsomming van het aanbod\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Een takeaway flyer die klanten kunnen meenemen\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Takeaway en ter plaatse eten kregen elk hun eigen visuele benadering, zodat het onderscheid meteen duidelijk is.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"b7db7cd2-11d5-4486-a236-4517856a3bee"},{"id":"1efac04b-0414-4519-8d30-913af0a047d5","value":"Consistente signalisatie en takeaway","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"83e3ceb1-f314-4acd-8c87-cd9c99dc6c55"},{"id":"418782ff-00d2-456a-b355-a486ec20a5db","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Openvouwbare menukaart (mat gelamineerd)\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Takeaway flyer A5\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Ontwerp krijtbord buiten\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Ontwerp krijtbord binnen\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Gevelborden\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Takeaway flyer\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"5781c99a-8669-4e0d-a5a0-ed235d9f90bb"},{"id":"28d1789e-a7f8-4a84-9559-080efb5545db","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Een plek waar mensen snel iets eten, een koffie drinken of een broodje meenemen. De bestaande menukaart was inhoudelijk volledig, maar visueel onrustig en praktisch onhandig. De vraag was duidelijk: maak het overzichtelijker, eenvoudiger en makkelijker aanpasbaar.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"e082def8-6525-4210-8fcc-49e9929b4ab7"},{"id":"5120c893-0a9a-4a83-88c9-bad372e39479","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"De basis werd bewust eenvoudig gehouden. Duidelijke hiërarchie in titels, voldoende witruimte en een vaste accentkleur die aansluit bij de sfeer van de zaak.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Er werd gewerkt met duidelijke hoofdstukken en een typografische structuur die snel scanbaar is. Geen overbodige visuele elementen, wel focus op leesbaarheid.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"256aa270-4d1f-4c79-ba74-e9268d10b756"},{"id":"94180670-f162-4b8e-a01a-ae71cb1de605","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Menukaart\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Takeaway kaart\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"– Signalisatie\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"01a07085-b3ab-49d2-aa92-d5a0071a832f","fieldSchemaId":"eb193e6f-cb96-4bb8-abbd-5f713ddfd087"}]}}}},"slugByItemId":{"4ccd8e5f-9a11-4067-9aab-675dc2b393b9":"toneel-charlie","5b812ac8-a4fc-4929-87cc-dff2c2cc27d9":"desiree-rebranding","01a07085-b3ab-49d2-aa92-d5a0071a832f":"m-foodbar","688a127e-6d72-4f38-a1a2-81cd5919e80a":"vhrgroup-branding","b9a854b9-c330-45fd-ad50-7c3d6793152b":"clearvisionexpo-branding","861e6dec-0866-45cd-bdfb-91eda777b8d9":"geboortekaartje-romain","22565e7f-d0b7-4256-a660-80f57a534245":"ramenwasserdepot-rebranding"}}